Role
UX Researcher
Product Designer
Tools
Qualtrics & Google Forms
Figma
Adobe AfterEffects
Discovery
RESEARCH METHODS
For this project, my team and I conducted a Literature Review, Survey, Semi-Structured Interviews (with art organization leaders in Atlanta & BIPOC Visual Artists), Focus Group, and a Competitive Analysis to identify the core needs of BIPOC Artists. Findings from these methods have been synthesized into the Affinity mapping session and defined user needs.
AFFINITY MAP
For this session, my team and I compiled () notes between both rounds of Semi-Structured Interviews and the Focus Group. These notes guided us into three separate maps, highlighting the varying perspectives explored through this project.
OUR FINDINGS
After compiling our research we determined that BIPOC Artists
Ideation
DEFINING USER NEEDS
CRAZY 8'S BRAINSTORM
SKETCH CONCEPT FEEDBACK
DESIGN DIRECTION CONCEPT
After reviewing our sketch feedback sessions, we elected to move forward with "The Board" because we felt most inspired by the feedback we received from this concept. After discussing this concept with our Faculty Advisor and peers, we considered adding an external component to promote this.
LOW FIDELITY MOCKUP - 'THE BOARD'
USABILITY TESTING
After adding prototype interactions to our low-fidelity prototype, we asked four BIPOC Visual Artists to navigate through three core functions inside of 'The Board'.
Task 1: Navigate to an event pin within the Map page.
Task 2: Locate a Call for Artists within the Bulletin page.
Task 3: Find something to purchase within the Marketplace page.
Heuristic Evaluation
VISUAL DESIGN
USABILITY TESTING - ROUND 2
SKILLS
TEAM
